TOKYO, Japan―February 14th, 2013―Aiming Incorporated and SEGA Networks agreed to establish a business partnership on game content development for smart devices on January 11th, 2013. From the game contents for smart devices which are developed/operated by Aiming, SEGA Networks has acquired the sales rights for multiple titles that are to be serviced later on, and will be launching them worldwide under the brand name “SEGA x Aiming”. For the first title under this partnership, ”Towa no Tsurugi” is scheduled to be released around the beginning of March. Established in May 2011, Aiming plans, develops and operates social and online games for the web/smartphone. Aiming’s core members hold successful historical careers spanning more than 10 years in the online game industry, from PC Online, PC browser to smartphone games. Aiming continues its success on their hit titles, “Logres of Swords and Sorcery (PC Browser)” and “Lord of Knights (iOS/Android)” since its foundation, securing an investment of JPY 2.1 billion and is one of the few noteworthy game companies in the industry. SEGA Networks was established in July 2012 as a company to provide SEGA with contents and services for smart devices. SEGA Networks is the developer and operator of the highly-successful mobile application game “Kingdom Conquest”, achieving 3.5 million downloads worldwide and secured first place in App Store’s sales ranking for 2011. With the combined strength of both Aiming and SEGA Networks in game content development, sales and operations for smart devices, SEGA x Aiming will strive their best to give high-quality contents to its users.

Corporate Overview

Aiming Incorporated
Company Name Aiming Incorporated (
Address 8th Floor, Shinwa Building, Nishi Shinjuku 3-2-4, Shinjuku-ku, Tokyo 160-0023 Japan
Date of Establishment May 12th, 2011
CEO/President Tadashi Shiiba
Primary Business Segments Production and development of online games
SEGA Networks
Company Name SEGA Networks (
Address Canal Side-Bldg., 1-39-9, Higashi-Shinagawa, Shinagawa-ku, Tokyo 140-8583, Japan
Date of Establishment July 2nd, 2012
CEO/President Haruki Satomi
Primary Business Segments Game content development, operations, sales, etc. for smart devices